iyiki

People often ask.
"What does iyiki mean?"

iyiki is a Turkish word meaning "fortunately, thankfully."
It's especially used when celebrating birthdays.
"iyiki doğdun"
"Thank you for being born."
"I'm grateful you exist."

This short but warm phrase contains
a heart that blesses and appreciates existence itself.

We were captivated by this word.
And we wanted to share this warm meaning with the world
by incorporating it into our brand.

That's why iyiki is not simply a tea-making brand.
We dream of becoming a small comfort and warm greeting in someone's day
by infusing each cup of tea with the message "You are precious."